Enterprise Rent-a-Car
The Ask
Multi-billion dollar brand wants a new look, more approachable feel and to work towards more than just a car rental company, but a travel advisor.
The Solve
A global, multi-agency project, I worked with Isobar US to create and launch a new mobile app and new responsive website that is expected to launch later this year. My particular task was to concept each page individually, work with an art director to build comps, build and create content matrices based on the copy approved in the design comps, continue by building the pages in a CMS, then hand over to the client for the final approval. This included front-end development work and daily work with developers. Great opportunity for a truly inspiring brand.
Before
An international brand is in desperate need of keeping up with its’ competitors. Appearing robotic, lacking any sort of approachability…our task was a big one.
the challenge
- Needed a complete digital overhaul.
- Looking for a more approachable design and to become a go-to for not just cars, but travel experiences.
- Lacked human engagement.
- Didn’t touch on their story of philanthropy, fuel research and family history, etc. (human element).
During
It’s true. People still do start with a drawing sometimes. In this case, whiteboard drawings. Thankfully, I was trapped in a room with a talented art director. Over a course of several hours, we took every page and mapped it out. We were proud of this white-walled room turned into our own little Enterprise Ideation Lounge.
The Result: User-Centric Design Elevates the Brand
- Drives customer service innovations between lines of business, across channels and around the world.
- Built an emotional connection with users by sharing a rich history of philanthropy, fuel innovations and military appreciation.
- Included an easier-to-use navigation and booking agent and new mobile app.
- Localized content based on an internationalized experience.
Mobile
In tandem with the launch of the updated website, was the launch of the brand new mobile app, a booking agent for customers to quickly book reservations from their mobile device.
