THE ASK
Restaurant.com was celebrating 15 years as a company. Involving food, what was a catchy way to engage customers, make them think and smile—and still purchase deals?
THE SOLVE
Using food was the easy part. The “Evolution of Food: Then & Now” campaign executed the differences in dining over the last 15 years. After all, food has come a long way! My job involved concepting all of the Then and Now situations and writing copy to support it through email and social media.
OH, HOW DINING HAS CHANGED
After 15 years, we look back at the evolution of dining. Then? Burger and fries topped the list. Now? Options aplenty in minutes!
OH, HOW DINING HAS CHANGED
After 15 years, we look back at the evolution of dining. Then? A cocktail enjoyed with friends. Now? A meal all by itself!
FACEBOOK:
